The design team included Noah Nathan and Tanya Kumar as design leads, Andre do Amaral, David Gallagher and Monique Adcock and the Dalton Maag design team. With the design in mind, uppercase letters were made to appear “cinematic,” while the lowercase letters were made to appear “compact and efficient.” Noah would also describe the forms as “clean and natural,” “an approachable geometric grotesque.” The font comes in different weights, to include thin, light, medium, regular, bold and black. font, just as Philip Morris deflected bad PR by changing its name to. In an interview with It’s Nice That, who first reported on this unveiling, Noah Nathan said, “With the global nature of Netflix’s business, font licensing can get quite expensive,” Nathan continued by saying, “Developing this typeface not only created an ownable and unique element for the brands aesthetic….but saves the company millions of dollars a year.” Why everyone from Goldman Sachs to Netflix is investing in their very own typeface. The new font was designed by Netflix’s in-house design team, along with type foundry, Dalton Maag. On Wednesday, Netflix can now join the ranks of Apple (San Francisco), Samsung (SamsumgOne), Google (Roboto and Product Sans), and Microsoft (Segoe), who have their own bespoke style font. No, Netflix Sans has officially been born and is replacing the long-used Gotham font highly recognized in that iconic logo. No, it’s not Futura, Trajan, or even Helvetica. Netflix has decided to change up their fonts, and use something new. You may notice something different while binge-watching your favorite show on Netflix.
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